Strategy has kept up its aggressive Bitcoin buying. According to company executive Michael Saylor, the firm snapped up a fresh 13,390 BTC for about $1.34 billion, paying an average of $99,856 per coin. That pushes the company’s total to 568,840 BTC. It’s a huge pile—about 2.7% of Bitcoin’s 21 million‐coin cap.
Major Bitcoin Buy At Nearly 100K
Based on reports, Strategy’s latest purchase sits just under the $100,000 mark per bitcoin. They spent $1.34 billion this time. That’s not the first big buy in 2025. On May 5 they paid $95,167 for 1,895 BTC, and on April 28 they picked up 15,355 BTC at $92,737 each. It shows they’re buying at different price levels. Yet each buy is close enough to $100K to grab headlines.
Average Cost On The Rise
Strategy’s average price per coin has climbed from $68,550 to $69,287. That shift matters. A higher cost basis means they need even bigger price moves just to break even. Peter Schiff, a well‐known gold advocate, warned that their next purchase might nudge that average above $70,000. He argues that if Bitcoin falls below their weighted cost, small paper losses turn into real losses once they sell.
Quick Returns On Recent BuysStrategy has acquired 13,390 BTC for ~$1.34 billion at ~$99,856 per bitcoin and has achieved BTC Yield of 15.5% YTD 2025. As of 5/11/2025, we hodl 568,840 $BTC acquired for ~$39.41 billion at ~$69,287 per bitcoin. $MSTR $STRK $STRF https://t.co/oSXRMwiTkU
— Michael Saylor (@saylor) May 12, 2025
The company highlights a 15.5% Bitcoin yield for the year so far. That “yield” is really just the gain between today’s spot price and their cost basis. For example, the May 5 buy has already earned about $16.8 million in just six days—a 9.32% gain. And the April 28 purchase shows a profit of around $177.1 million, or 12.47%. Even the smaller April 14 lot of 3,459 BTC at $82,618 has made $74 million, or 25.88%.
It’s worth noting that Strategy didn’t pay cash outright. They used a mix of debt and equity. That amps up the stakes if Bitcoin dips. Around $39.41 billion has been spent so far at an average of $69,287 a coin. At today’s price—hovering near $104,000—the holding is worth about $59.2 billion, or roughly $19.8 billion in unrealized gains. But if prices retreat, those gains could shrink fast.
Strategy’s relentless buying also takes coins off the open market. With each large purchase, fewer coins are left on exchanges. Some analysts say that can tighten supply and support prices. Others argue the real test will come when markets turn. If demand cools and holders start selling, even big players like Strategy will feel the heat.
Featured image from Unsplash, chart from TradingView
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